Work - Nowhere Famous

Google — Creating Online

Google

Concept Creative Direction Print Design Photography Illustration Web Design

Google hosts Big Tent events all around the world to bring together many points of view about the impact of the Internet on society. Nowhere Famous was commissioned to produce a book for the Sydney event. A reflection of the conference theme, Creating Online was designed using entirely open-source materials which we then made available for anyone to download and re-mix on the accompanying website.

Driven by the content, a collection of articles written by industry thought leaders, our concept for the book was to become a living example of how content could become democratised, communicated and distributed online in an accessible and fair way. We used an open-source typeface and created rights free images to blur the lines of ownership, leaving the door open for readers to download and share the content as they saw fit.

Concept

As an extension of the publication we developed a website that allowed users to re-mix the content and share their creation online. We also made all the resources used to create the book available for download. To view the Creating Online website click here.

Web Design

Two Governors

Two Governors Cafe

Creative Direction Identity Brand Development Typography Print Design Photography Packaging Web Design

Nowhere Famous was commissioned to develop the branding and identity for Two Governors, a new cafe in the heart of the Sydney CBD. To match the bespoke nature of the cafe's fit-out and offerings, we developed a custom logotype which we applied across printed and digital mediums.

A simple and clean touch point for customers, the website we designed also incorporates an online catering system allowing customers to quickly and easily arrange food and drink orders. To view the live website click here.

Web Design

Maas

Maas

Creative Direction Brand Development Identity Print Design Packaging

Jewellery designer Nathan Thomas approached us to develop the identity for his new range of high-end hand made pieces. We developed the brand from the ground up informing everything from the brands name right through to the jewellery packaging.

Maas marks the beginning of a new direction for Nathan Thomas and his jewellery. The name we developed reflects the new perspective his partner Amy has brought to the brand, with Maas being a dutch derivation of the name Thomas.

Creative Direction

Communicating the hand-made nature of the pieces became an integral part of the branding process. The care and detail that goes into each piece was beautifully captured by Amy Piddington, the other half of Maas.

Photography

Night Owls — 2015

Wiltshire + Dimas

Darling Quarter

Creative Direction Identity Print & Environmental Design Illustration Photography Digital & Online Design Animation Film Production

For the fourth year running Nowhere Famous was commissioned to develop the communications for Night Owls Kids Film Fest. Taking place at Sydney's Darling Quarter the 2015 season introduced a thematic approach to the programming, featuring Sci-fi, fantasy & and an 80's weekend of family favourites.

The mobile friendly website provides quick access to session times and information about Darling Quarters amenities. To access the live site click here.

Digital & Online Design

Nicholson & Saville — Sorted

Nicholson & Saville

Art Direction Design Typography Apparel

Nicholson & Saville are a Sydney based food and small goods wholesaler. Nowhere Famous was commissioned to design a typographic piece to be worn by their delivery drivers which embodied the values of their business, one delivery and you're sorted.

Screen printed by Aisle6ix

Little Creatures — Many Hands

Little Creatures

Ambush Gallery

Concept Creative Direction Typography Design Construction

As part of the Little Creatures Hand Made exhibition at aMBUSH Gallery we created a typographic piece which relied on crowd participation. Over the course of the night people were encouraged to add a bottle to the sculpture. The finished piece comprising of over 1000 bottles, proving that many hands make light work.

Google — B&T Magazine

Google

B&T Magazine

Art Direction Typography Illustration Print Design

Google was asked to curate a section of the April 2014 issue of B&T Magazine. We helped bring to life their vision for the future of marketing, online advertising and the rise of the meme.

Project Five — Volume 5

Ambush Gallery

Creative Direction Print Design Identity Set Design Photography Digital & Online Design Film Production Animation

Project Five, an initiative of Ambush Gallery, is an award-winning public art initiative featuring a live art event, public art exhibition and auction. We were commissioned to create the print and digital communications for its fifth instalment. Our execution became an expression of street-art’s ever-changing landscape, its constantly evolving influences and the public’s exposure to it.

The tabloid we designed featured information about the event as well as interviews with the artists. Above shows a spread featuring an interview with volume 5 artist Numskull.

Print Design

A combination of animated projections and a built environment were captured as still and moving images. These visuals formed the foundation for the identity and collateral which we designed.

Creative Direction

Artist Portrait by Nicole Reed

T-world — New York

T-world

Identity Print Design Magazine Layout Typography Animation

Issue 7 brought with it a new look and direction for T-world, the world's only T-shirt journal. Along side Art Director Eddie Zammit, Nick Rudenno of Nowhere Famous was commissioned to developed the new logo and brand elements as well as designing the layouts for the latest issue which drew its content from the streets and T-shirt brands of New York City.

Portraits by Nicole Reed.

Cardinal Spin

Cardinal Spin

Creative Direction Brand Development Identity Print Design Web Design

Cardinal Spin, a leading public relations company, approached Nowhere Famous to develop their re-brand. Along with their logo and print communications we also developed a mobile friendly website integrating a custom content management system to showcase their projects and results.

The mobile friendly website, driven by a custom CMS, provides a visually engaging view of the varied clients Cardinal Spin has provided services for. To see the live site click here.

Web Design

Stone & Wood — Simple

Typography Concept Design Construction Installation

As part of Craft Beer Week 2013 we were invited to create a piece of live art. Over the course of a night we used string to gradually reveal our typographic piece Simple — a reflection of Stone & Woods approach to their brewing process.

TDK — Threesome

The Design Kids

Creative Direction Typography Design Construction

We were invited by The Design Kids to contribute to the Sydney instalment of Threesome, a typographic exhibition and collaboration between Nowhere Famous, a recent graduate and a student. Installed in a vacant shop front in Surry Hills, Dreams Never Close is a comment on the plight of small business owners and their struggle to stay open in a retail environment on the decline.

Screen printing by Aisle6ix

The finished piece was a collaboration between Nowhere Famous (never), Camilla Cornwell (Dreams) and Sebastian Andreassen (Close)

Collaboration

Project Five — Volume 4

Ambush Gallery

Creative Direction Print Design Identity Set Design Photography Web Design Film Production

A series of exhibitions and live-art events, Project Five bridges the gap between street-art and the public, raising money for charity and exposing audiences to established and emerging artistic talent. Our approach for volume 4 was to show that from the right perspective something seemingly chaotic can still have clarity.

Night Owls — 2013

Darling Quarter

Creative Direction Identity Print & Environmental Design Illustration Photography Digital & Online Design Animation Film Production

Night Owls 2013.

Open — Street Art

Creative Direction Art Direction Design Publication Wayfinding

Open Streetart

Artist Photography by Lucien Alperstein

Night Owls — 2012

Darling Quarter

Wiltshire + Dimas

Creative Direction Identity Print & Environmental Design Illustration Photography Digital & Online Design Animation

Developed by Darling Quarter & Wiltshire and Dimas, Night Owls Kids Film Fest is a month of free public film screenings taking place on the Village Green at Darling Quarter. Aimed primarily at kids, Nowhere Famous developed the identity to have a tactile look and feel, creating all the visual elements by hand.

A Wedding

Private Commission

Creative Direction Typography Print Design Web Design

When a member of the extended Nowhere Famous family was getting married we jumped to and produced a range of items to promote the big day, including a website to help guests travelling from all corners of the globe.

Spaa Fringe

SPAA

Creative Direction Print Design Typography Wayfinding Web Design

Curated by The Screen Producers Association of Australia, SPAA Fringe is a two day conference that brings together practitioners from all aspects film Tv and digital production. Nowhere Famous developed a typographic approach to the branding, highlighting the sense of collaboration within the industry. As well as online and print material, the typography was used to inform animation created by Method Studios.